Apple to offer unlimited iTunes purchases (Yes, download as much as you can) for a monthly fee, reports suggest.

iTunes Logo
iTunes spearheaded digital distribution, and iTunes has shaped one of the most successful business models in the online home entertainment industry, with over 10 billion songs and 2 million movies sold to date, as well as over 3 billion apps (applications) downloaded.
iTunes has always been a service that was based on per-item purchases, but now it seems Apple may be considering an alternative, subscription-based model for iTunes. How much would you pay for a monthly subscription to iTunes? Legally download music to your computer for one monthly subscription fee.
The New York Post says, Apple is in talks with major music labels in regards to a new subscription-based pricing structure for iTunes that would allow unlimited access for a monthly fee. Pricing for the new service could be broken down into tiers, ranging from between $10 and $15. Is Apple taking a page out of the NetFlix playbook? The big difference between iTunes and Netflix, is that iTunes ships no merchandise, all music, apps, etc… are downloaded.
The talks involved iTunes executive Eddy Cue, and may have been as recent as a few weeks ago, says the New York Post. The negotiations are also believed to be the result of the low number of song downloads, which have been surpassed by purchases of whole albums.

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