PageRank Explained
PageRank
relies on the uniquely democratic nature
of the web by using its vast link structure
as an indicator of an individual page's
value. In essence, Google interprets a
link from page A to page B as a vote,
by page A, for page B. But, Google looks
at more than the sheer volume of votes,
or links a page receives; it also analyzes
the page that casts the vote. Votes cast
by pages that are themselves "important"
weigh more heavily and help to make other
pages "important."
Important, high-quality
sites receive a higher PageRank, which
Google remembers each time it conducts
a search. Of course, important pages mean
nothing to you if they don't match your
query. So, Google combines PageRank with
sophisticated text-matching techniques
to find pages that are both important
and relevant to your search. Google goes
far beyond the number of times a term
appears on a page and examines all aspects
of the page's content (and the content
of the pages linking to it) to determine
if it's a good match for your query.
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When is the next Google Dance?
Your
guess is as good as mine, probably better.
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Do articles/content, meta
tags, links, play any part in my sites PR?
Backlinks
to your site, are the ONLY way to increase
PR. Page Rank, determined by backlinks
and the strength and relevance there of.
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How is PR effected if you
have text links on a page that is irrelevant to the website?
Links
from a non-related site will still pass
PR, but will have little or no effect
on the SERPs. Too many of these might
even have a negative effect on SERPs.
Remember, PR matters when all other things
are equal, but that is never the case.
You are much better off getting backlinks
from a relevent PR4 page (and site) with
targeted anchor text than getting backlinks
from an irrelevent PR6.
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